(note: I realize that blogs are used for two main purposes–public expression and social networking. I’m focusing on blogs as public expression. If you blog purely to keep your friends updated on your doings, as friends do, then this post probably isn’t of much use to you as a blogger. You may still find it interesting, though, if you read more expression-oriented blogs)
We love celebrities. Whether it’s a Big Name Celebrity, or just a popular Favourite Blogger, we gravitate naturally towards people who put themselves in the limelight. We admire them for their talents, accomplishments, looks, and coolness–and the details of their lives fascinate us (the Big Name Celebrity industry runs on this kind of fascination, to the point that we complain halfheartedly that some celebrities seem to be famous primarily for being famous). Whatever our motivations, we love knowing all about celebs. This extends to the realm of the Internet, too–since the culture is more diffuse, it’s hard to have Big Name Celebrities online, but almost every blogger-with-a-following ends up a kind of tiny celebrity. Many of us bloggers semi-secretly aspire to that kind of celebritydom.
I can’t generalize, but for this creative blogger the biggest draw for the celebrity model was the number of ears it generated. People listen to celebrities. You can tell because they give Favourite Blogger lots of attention, recommendations, praise, even money. Obviously the way to get ears, then, is to do what Favourite Bloggers do–share their fascinating lives with people, use various clever tools to keep people interested, update frequently so people don’t forget about them. That seemed like the way to be popular–and personal popularity, whatever my instinctive shyness had to say, was the best way to get these terrible stories of mine out.
But is it? Is it really? I thought so for a good four or five years, but lately I’ve had some questions about that.
1. Is it anyone’s business, what Favourite Blogger does? It seems harmless, neighborly, to be peering into Favourite Blogger’s life. Because we’re interested in them, and because they don’t mind, we figure that it’s perfectly okay to be consuming their daily details as–what? Entertainment? Social interaction? Without denying that some bloggers can take mundane events and use them as the subject matter for work that explores the human condition and says things that edify us, I’d like to wonder for a moment just what the majority of us are getting from the grocery lists and burrito-eating accounts of our hypothetical Favourite Blogger.
If Favourite Blogger’s life is our entertainment… that seems a odd. For one thing, it’s not just entertainment–it’s her life. Consuming the details of her life, however willingly provided, seems voyeuristic or at least gossipy. It’s a fine line I’m treading here, I think, but I also think we really do need to be more critical of how we entertain ourselves. Do Favourite Bloggers daily outfits and trips to the grocery store edify us in any way? Entertainment in itself isn’t bad, but I’m concerned that we spend so many hours being entertained by a succession of identical grocery trips and burrito dinners. Even if we also consume more substantial media… it still worries me.
If, on the other hand, we’re trying to engage in social interaction with Favourite Blogger… well, is that really what’s happening? Remember, Favourite Blogger isn’t telling us, personally, about her life. She’s broadcasting it to the unspecified mob. We aren’t her friends (of course, a few of us will be, but we’re defined that way because of additional interactions we have with her, not because we read her blog). She probably isn’t that interested in our lives, which means that the investment is largely one-way. This is hard to accept, but from my experience as a blogger I have to tell you that it’s just the way it is. You can’t be pals with everyone, and a lot of the people who think that they’re your pal… really aren’t.
Some bloggers describe a more communal model–a give-and-take of ideas, a relationship based on post and feedback. That’s a helpful way to think about blogging, but does it explain why Favourite Blogger’s self, rather than her ideas, are the fodder for the conversation? Why is her life our business? I still can’t find a good answer to this question.
2. Is Favourite Blogger really even getting ears? This is an even stickier pickle, if it’s true, because when I started I was sharing the details of my life in order to generate interest, get ears. What if I’m not even doing that? Favourite Blogger’s witty anecdotes about her life may be the only thing that readers care about. But wait, you ask, how is that a bad thing? Well, what did Favourite Blogger want those ears for in the first place? So that she could tell everyone about what she wore today? I think I’ve already hinted at a few problems with that goal. If she had other aspirations, if she wanted those ears in order to fill them with words she thought were worth hearing–well, then she’s completely sabotaged herself! She’s sold her persona in the hopes of piggybacking her ideas on top of it, but that’s not working.
Maybe it’s possible to do the piggybacking, to make it work. I’ve got some Favourite Bloggers of my own who’ve made a pretty good stab at it. But we’re already used to consuming lives as entertainment; the entire Big Name Celebrity industry runs on that. So, while it might be possible to sell the persona and sneak in the content, is it really advisable? Maybe, if it’s the only model–but is it really? If we could start another game, one that doesn’t cater to the ruts everyone’s used to running down, one that focuses on what we wanted to communicate in the first place, wouldn’t that be something? I know I’d be pretty excited about that.
There are some other problems with the celebrity model, too, but I want to save those for a place where they tie into some things I want to say about how we approach the arts. What I’m saying here, in my own hazy way, is that I think the celebrity model is too focused on trivialities of persona, rather than real content, on entertainment rather than ideas, and we ape that model at our own risk. At a small scale it may appear neighborly and communitarian, but the underlying rules are those of the celebrity world. We can’t go around assuming that people are going to react other than how they react to Big Name Celebrities.
Maybe it’s time to look for another way of blogging.